It all started with a brown-coloured syrup, which was relatively harmless, sold only at pharmacies. You've guessed it: we are talking about Coca-Cola, the most famous soft drink in the world. The reasons for this success were certainly not the syrup's magical properties (the syrup didn't take long to leave the shelves), but mostly...

We only appreciate it when it is raining; the rest of the time we find it an annoying and impractical accessory. The old umbrella isn't, in fact, functional and hasn't shown much of an evolution since its creation. Its thin ribs break or bend easily, its use requires wide spaces, the protection it offers...